Email:     michelle@presencesantafe.com

Michelle D. Hoeft, MPA, is the founder and managing partner of Presence Marketing
Communications and Public Affairs, LLC headquartered in Santa Fe, New Mexico.
Having built her career in all business sectors, she has held positions with the
National Conference of State Legislatures, U.S. Small Business Administration,
United States Senate, Tele-Communications, Inc. (TCI) and the Wall Street-based
Chamberlain Communications.

Ms. Hoeft has over two decades of experience in marketing, public affairs and
public relations activities, with significant expertise in the shaping, development
and promotion of companies, products and brands. She has built particular expertise
in crisis communications and has managed major crisis situations at the local, national
and international level. An entrepreneur herself, she provides fellow entrepreneurs
counsel in the start-up and launch phase of new companies, projects and products.

Major career highlights include the fight for passage and signing into law one of the most
high-profile, consumer friendly legislation in the 104th U.S. Congress. She led the creation
and launch of the heavily-acclaimed and award-winning health care magazine, Lifelines. In
2000, she led the concept approval, oversight and development of the Emmy-winning Luca's
Story, which aired on Dateline NBC and was deemed one of Eli Lilly and Company's most
successful public relations efforts in their history. A registered lobbyist, she has been
instrumental in attaining over $50 million in appropriations for clients.

Her media efforts have resulted in story placements on Dateline NBC, Wall Street Journal,
New York Times, National Public Radio, Washington Times, A&E's Investigative Reports, Time,
USA Today, Cowboys and Indians, Western Interiors, Santa Fean, Cranes, People, Associated
Press, New York Business, ComputerWorld, Discovery, as well as numerous foreign, national,
local and trade news outlets.

Recent and current clients include Wells Fargo, Thornburg Investment Management,
Thornburg Mortgage, Ceridian, U.S. Department of Defense, BiosGroup, Las Campanas
Santa Fe, National Center for Genome Resources, Open Network for Commerce Exchange, Zocalo, Audi, Master Halco, Socionomics Institute, United States Senate, Alkan Shelter
Systems, Cap Gemini Ernst and Young, Tosco (marketers of 76 and Circle K brands),
Eli Lilly and Company, Hello Direct.com, The Mind Institute, State of New Mexico,
International Informatics Society, and the international expedition, Pole to Pole.
Ms. Hoeft holds a master's degree in Public Affairs from the University of Colorado.
She is married with one child and resides in Santa Fe, New Mexico.