Client:	Master Halco New York, New York
Project:	Global Marketing Strategy Development

As the Do-It-Yourself (DIY) movement continues to break previously unheard of sales records
with homeowners eager to shape their own homes and living spaces, a well-respected fencing
manufacturer desired to leverage this trend and market directly to the consumer. Similar to
the well-conceived and award-winning Kohler bath and fixture product campaign featuring
stylish lifestyle images and sophisticated consumer marketing tactics, Presence was brought
in to develop a new global marketing strategy intended to inspire audiences to think of fencing
options in the same way. The development of sexy public relations, brand building, consumer
marketing and influencer communications tactics were developed for corporate marketing
executives to execute across multiple domestic and international markets.

Similar to the well-conceived and award-winning Kohler bath and fixture product campaign
featuring stylish lifestyle images and sophisticated consumer marketing tactics, Presence was
brought in to develop a new global marketing strategy intended to inspire audiences to think
of fencing options in the same way. The development of sexy public relations, brand building,
consumer marketing and influencer communications tactics were developed for corporate
marketing executives to execute across multiple domestic and international markets.