Client:	Las Campanas Santa Fe, New Mexico
Challenge:	Act as Outsourced Marketing Department to Achieve Full Real Estate Absorption of Luxury Master Planned Community

A Baby Boomer will turn 60 years old each minute for the next 18 years. This startling statistic
lies at the heart of many a real estate developer's business plan. In the heart of the high desert
lies a decade-old, highly successful master planned community — Las Campanas. Featuring two
Jack Nicklaus Signature Golf Courses, a state of the art Equestrian Center, Spa & Tennis Center
and a beautiful Hacienda Clubhouse — the roughly 1700 homesite development is roughly one-
half completed. And those who love Santa Fe and desire a luxury amenity, gated community,
this property is the only choice.

Presence was hired as the fully outsourced marketing firm to create, manage and execute the
annual marketing plan. Each year, sales and prospect traffic have improved, the Las Campanas
brand is firmly established, marketing channels strong and the home builders are satisfied. We
continue in this role.