Client:	Hello Direct, Inc. eBusiness Group San Jose, California
Project:	Online Promotion through Offline Channels

In the heart of the Silicon Valley lies a 25+ year-old catalog company with an established,
loyal and high-income customer base. Yet, when most catalog companies couldn’t see the
opportunities ready for the taking in the virtual world, this company understood that the
future would be built with an online presence – and thus became one of the first catalog
retailers to sell product over the Internet.

Presence was brought in to promote the website, both online and off, to the telecom industry
and SOHO professionals – furthering brand awareness and establishing the site as a leading
information resource to a new set of loyal users. Six years later, the company caught the
attention of one of the largest international telecom companies with one purpose in mind:
Access to its vast online audience.