Client:	Eli Lilly and Company Indianapolis, Indiana
Project:	Project: Increasing Drug Funding

For a multinational pharmaceutical company, 12 key states held the power to dramatically
increase or decrease funding for their drug -- used primarily with patients in the public health
care system. To combat tightening state budgets and to educate policymakers about the drug’s
ultimate cost-effectiveness and impact on other state line items, a series of educational forums
were held in each state capitol. As hundreds of consumer patients, families and advocates staged
a rally on the steps of the state house following one forum, television cameras were on hand to
capture the moment. Convincing legislators to increase one line item is never an easy task. But
in this case, the budget for the drug was substantially increased during that legislative session.